100% of Funds will go Directly to Accelerated Cancer Research
February 8, 2011 – Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), and a major force in the fight against cancer, is teaming up with Groupon, the daily deal site offering unbeatable deals in cities around the world, to launch an affiliate partnership showcasing an innovative fundraising method for non-profits. The collaboration will engage the public by offering an incentive for Groupon users to support cancer research.
The program will offer Groupon deals on SU2C’s website that refresh daily and geo-target automatically for each visitor. For every daily deal purchased through SU2C’s website, SU2C will receive 10% of the proceeds. The initiative offers SU2C’s online supports a new way to give.
“SU2C is extremely excited to work with Groupon,” said Stand Up To Cancer co-founder Sue Schwartz. “We are two young organizations that believe in the collective power of people to accelerate results.”
“An affiliate partnership with SU2C is a win/win,” said Groupon spokeswoman Julie Anne Mossler. “Collective action and charitable support is in our DNA, and we appreciate the chance to reach new customers while supporting such an important cause.”
To support this program, visit http://www.standup2cancer.org/store.
Stand Up To Cancer (SU2C) was established in 2008 by leaders from the film and media industries who utilize the resources of those businesses in unique ways to get the public involved in supporting a new model of cancer research. The group produced two major televised events, in 2008 and 2010, that raised funds for “Dream Teams” of scientists collaborating on research that will get new therapies to patients quickly in order to save lives now. More than 100 celebrities participated in each program, conveying how cancer connects us all, and telling the stories both of people who survived the disease, as well as those taken by it.
All of the major U.S. TV networks—as well as many cable providers—donated airtime for one or both of the broadcasts, which ran in more than 175 countries and raised millions of dollars for research. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conducted a rigorous, competitive review process through which SU2C’s grantees were selected. More than 200 scientists from 50 institutions around the world are currently involved in SU2C research projects.
ABOUT ENTERTAINMENT INDUSTRY FOUNDATION
Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
For more information on Groupon apps for the iPhone, Android and BlackBerry, visit http://www.groupon.com/mobile.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com
Entertainment Industry Foundation
Julie Anne Mossler
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