SAN FRANCISCO and WASHINGTON, D.C. – August 2, 2016 — Stand Up To Cancer (SU2C) and Rally Health, Inc., a digital health company that makes it easy for people to take charge of their health, are working together to raise awareness about the importance of screenings and early detection to prevent cancer.
According to the Centers for Disease Control and Prevention, many adults in the United States are not getting the recommended cancer screening tests, especially adults in the age groups recommended for colorectal, breast and cervical cancer screenings.
SU2C and Rally Health’s multiyear collaboration is focused on informing people about the importance of proactively getting screened and taking preventive actions against cancer, including getting vaccinations that protect against viruses that cause cancer, such as the human papillomavirus, and engaging in healthy behaviors such as not smoking and remaining physically active. SU2C and Rally Health will produce a series of public service announcements (PSAs) featuring celebrities who will encourage people to make a personal pledge to safeguard their health by getting preventive cancer screenings and vaccinations. People will be invited to visit the Rally Health website where they can take the pledge to get screened and receive a personalized list of recommended cancer screenings, vaccinations and healthy activities.
“Together with SU2C, we want to encourage people to take the simple step to get their routine cancer screenings. Early detection can potentially save their lives,” said David Ko, Rally Health President and COO. “At Rally Health, we believe that the path to getting healthy and staying healthy can be taken in small, easy steps that ultimately have a big impact.”
“We are thrilled to work with Rally Health to underscore the importance of cancer prevention,” said Entertainment Industry Foundation CEO and Stand Up To Cancer Co-Founder Lisa Paulsen. “While there have been significant advances in cancer research and treatments over the years, we must continue to inspire people to be proactive about their health, and to learn about cancer and what they can do to prevent it.”
Visit https://www.rallyhealth.com/stand-up-to-cancer/ to learn more, or join the conversation on Facebook at Facebook.com/RallyHealth and https://www.facebook.com/su2c/ or on Twitter at @RallyHealth and @SU2C
About Rally Health, Inc.
Rally Health, Inc. is a consumer-centric digital health company that makes it easy for individuals to take charge of their health and collaborates with health plans, providers, and employers to engage consumers. The company’s flagship offering is Rally®, a digital health platform that offers a configurable suite of solutions that help consumers manage their health and health care needs: Rally EngageSM focuses on personalized health and wellness support; Rally ChoiceSM is a benefits marketplace; and Rally ConnectSM offers care provider search and cost transparency. Nearly 30 million consumers have access to the Rally platform through payers such as UnitedHealthcare, BlueCross BlueShield of South Carolina, Health Alliance, and thousands of employer groups. With offices in Washington, D.C., San Francisco, Chicago, Minneapolis and Denver, the team behind Rally Health has been working together since 2010 to transform the consumer health and wellness industry. For more information, please visit www.RallyHealth.com.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late Laura Ziskin was also a co-founder. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president since 2011.
For more information on Stand Up To Cancer, visit www.standup2cancer.org.
Erin Farkaly, Edelman
Adam Miller, Rubenstein Communications