August 30, 2016 – SAN FRANCISCO and LOS ANGELES –Stand Up To Cancer (SU2C) and Rally Health, Inc., a digital health company that makes it easy for people to take charge of their health, are launching a public service campaign called Stand Up and Pledge to help people find out which cancer screenings are recommended for them and pledge to get screened.
This year, more than 1.6 million Americans will be diagnosed with cancer, and nearly 600,000 will die from it, according to the National Cancer Institute. Studies have shown that cancer screenings could have decreased the risk of death in certain cases.
The Stand Up and Pledge website, getscreenednow.org, allows people to enter their age and gender, and receive personalized recommendations for the types of cancer screenings and vaccinations they should consider getting. Along with the recommendations, they also receive a list of simple actions they can take every day to lower their risk for certain types of cancer. Each screening recommendation and healthy tip – such as eating smarter and fitting in regular exercise – links to detailed information and specific steps they can take. People who take the pledge to get screened are encouraged to invite their family and friends to take the pledge, too.
“Staying on top of your health is one of the most important decisions you can make. Through this campaign, we want to make it easier for people to figure out which cancer screenings they might need, and to encourage them to make a promise to themselves and their family and friends that they will get screened,” said David Ko, Rally Health president and COO. “Taking even small steps when it comes to your health, such as getting routine cancer screenings, can have a big impact, including potentially saving your life.”
“Cancer prevention is a critical part of the fight against cancer. By taking a hands-on approach to staying healthy, people can minimize their risk of getting cancer,” said Stand Up To Cancer co-founder Lisa Paulsen. “Through Stand Up and Pledge, we hope to raise awareness about the importance of cancer screenings and early detection, and are calling on millions of Americans to help spread the word.”
Earlier this month, SU2C and Rally Health announced a multi-year collaboration focused on informing people about the importance of proactive cancer screenings and taking preventive actions against cancer, such as getting vaccinations that protect against viruses that can potentially cause cancer. SU2C and Rally Health will produce a series of public service announcements (PSAs) to encourage people to make a personal pledge to safeguard their health by getting cancer screenings and preventive vaccinations.
SU2C will also host its fifth televised fundraising special Friday, Sept. 9, that will air live on more than 60 major television broadcast and cable networks and streaming channels in the United States and Canada. Featuring performances from top recording artists, and celebrities from film, television and sports, Stand Up To Cancer will appeal to the public for support and donations to fund cutting-edge cancer research. The star-studded LIVE event will deliver a one-of-a-kind show by engaging viewers with powerful stories and a moving call-to-action.
How You Can Join the Movement
Support Stand Up and Pledge and get personalized cancer screening and lifestyle recommendations by visiting getscreenednow.org. You can also join the conversation on Facebook at Facebook.com/RallyHealth and Facebook.com/su2c or on Twitter at @RallyHealth and @SU2C.
About Rally Health, Inc.
Rally Health, Inc. is a consumer-centric digital health company that makes it easy for individuals to take charge of their health and collaborates with health plans, providers, and employers to engage consumers. The company’s flagship offering is Rally®, a digital health platform that offers a configurable suite of solutions that help consumers manage their health and health care needs: Rally EngageSM focuses on personalized health and wellness support; Rally ChoiceSM is a benefits marketplace; and Rally ConnectSM offers care provider search and cost transparency. Nearly 30 million consumers have access to the Rally platform through payers such as UnitedHealthcare, BlueCross BlueShield of South Carolina, Health Alliance, and thousands of employer groups. With offices in Washington, D.C., San Francisco, Chicago, Minneapolis and Denver, the team behind Rally Health has been working together since 2010 to transform the consumer health and wellness industry. For more information, please visit www.RallyHealth.com.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late Laura Ziskin was also a co-founder. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president since 2011. For more information on Stand Up To Cancer, visit www.standup2cancer.org.
Rally Health, Inc.
Erin Farkaly, Edelman
Stand Up To Cancer
Adam Miller, Rubenstein Communications